Brooklyn, as seen from a Formula E cockpit.

We built hype for the race with simple OOH campaign:
Brooklyn’s most iconic neighborhoods, at 280kph.
A Creativity ‘Editor’s Pick’.

Creatives Aste, Bastien Grisolet, Tara Magliore,
Aldis Rasums, Pierrick Jegou, JB Le Divelec
ECD Al Merry
CCO Chris Beresford-Hill
Producer Jessica Fiore
Agency TBWA