Brooklyn, as seen from a Formula E cockpit.
Formula E was coming to Brooklyn.
We built hype among locals with an utterly simple OOH campaign:
Brooklyn’s most iconic neighborhoods, at 280kph.
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One Show
ADC
Comm Arts
Lürzer’s
Creativity Editor’s Pick
Creatives Aste, Bastien Grisolet, Tara Magliore,
Aldis Rasums, Pierrick Jegou, JB Le Divelec
ECD Al Merry
CCO Chris Beresford-Hill
Producer Jessica Fiore
Agency TBWA