At AKQA, I pitched w/ Nick Brenan on a dream brief:
the next iteration of the 'Share-a-Coke' names-on-cans campaign.
A simple assignment. Answered with a simple idea.
It took three words to crack our idea: “Emoji on Cans.”
I still love how it captures the qualities I crave for in every idea.
Simple. Visual. Unafraid to be obvious. Almost effortless.
I left AKQA during design rounds, and only learned it ran when a friend sent me this picture.
Still one of the most mind-blowing moments of my career.
Launched in more than 12 countries.
Different designs per market.
An idea made to be shared by all.
Creatives Nic Brenan, Aste, Joshua Lim
ECD Johan Vakidis