Brooklyn, as seen from a Formula E cockpit.

Formula E was coming to Brooklyn.
We built hype among locals with an utterly simple OOH campaign:
Brooklyn’s most iconic neighborhoods, at 280kph.

One Show
Comm Arts
Creativity Editor’s Pick

Creatives Aste, Bastien Grisolet, Tara Magliore,
Aldis Rasums, Pierrick Jegou, JB Le Divelec
ECD Al Merry
CCO Chris Beresford-Hill
Producer Jessica Fiore
Agency TBWA