Brooklyn, as seen from a Formula E cockpit.
Formula E was coming to Brooklyn.
We built hype among locals with an utterly simple OOH campaign:
Brooklyn’s most iconic neighborhoods, at 280kph.
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One Show
ADC
Comm Arts
Lürzer’s
Creativity Editor’s Pick
![](https://freight.cargo.site/t/original/i/f7b4e274dc8b01532380218899f2e4d9235e04f4f0bc151fcf6f05a9e84b2fd9/1_Formula-E-Brooklyn-Heights.jpg)
![](https://freight.cargo.site/t/original/i/fe43f1a0b8193ba94595ae6807414649cdeeb0a51cf07daf85f7819974f75bd5/2_Formula-E-Dumbo.jpg)
![](https://freight.cargo.site/t/original/i/2a17ca87e4d7a241d1eabd54b4465df8bc00e1ac1688bdcb998e4d47adfa1863/3_Formula-E-FortGreene.jpg)
![](https://freight.cargo.site/t/original/i/01b84476c8f480db3cefae3a70a138b6e6e5a6cfbc9989e74833e917a954b9a6/4_Formula-E-Gowanus.jpg)
![](https://freight.cargo.site/t/original/i/c0bb25a70daba5145ee4b3c15978130e9d22c4c50c465afd1103541eabf35637/5_Formula-E-Navy-Yard.jpg)
![](https://freight.cargo.site/t/original/i/29b148d02bcf4ff18502b5666c5eef794a64b1c6a266e28ab0bab706b00a9623/6_Formula-E-Prospect-Park.jpg)
![](https://freight.cargo.site/t/original/i/db65c7c85cef8242cae57dd63bf67bdedb7a87b16dcada62b283dc6e0dc94faf/7_Formula-E-Red-Hook.jpg)
![](https://freight.cargo.site/t/original/i/25fd78097bb3898ce4a1081fbdda922b15a1b5960d05ff6a4b21a50733d0f2d3/8_Formula-E-Williamsburg.jpg)
Creatives Aste, Bastien Grisolet, Tara Magliore,
Aldis Rasums, Pierrick Jegou, JB Le Divelec
ECD Al Merry
CCO Chris Beresford-Hill
Producer Jessica Fiore
Agency TBWA