This is how driving should feel.


Electric car ads always often showcase tech and specs.
But for those who’ve driven one, what really makes an EV electric?
What driving it feels like.
Directed by Daniel Wolfe.
A Creativity ‘Editor’s Pick’.






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Concept, Copy, Art Aste, Bastien Grisolet
ECD Al Merry
CCO Chris Beresford-Hill
Producers Marisa Bursteen, Stephanie Converse
Director Daniel Wolfe
Prod House Somesuch
Post House The Mill
Agency TBWA