Electric is a feeling.

Electric car ads often resort to tech-and-spec blather.
But what’s really electric about EVs? What driving one feels like.

Directed by Daniel Wolfe.
Shot by Jakob Ihre.
Music by Atticus Ross.
A Creativity ‘Editor’s Pick’.

Concept, Copy, Art Aste, Bastien Grisolet
ECD Al Merry
CCO Chris Beresford-Hill
Producers Marisa Bursteen, Stephanie Converse
Director Daniel Wolfe
Prod House Somesuch
Post House The Mill
Agency TBWA