The greatest ad for the TNF100 Ultra Marathon: Our ‘competition’.

WATCH THE FILM ︎


The TNF100 Ultra Marathon makes other marathons look like a warm-up.

So we launched it with an integrated campaign advertising... our biggest competition.

We took the legendary ‘Great Wuxi Marathon’,
and rebranded it ‘The Great Warm Up.’



ONE SHOW | WEBBYS | LONDON INTERNATIONAL
FWA | SPIKES | MORE