WATCH THE FILM ︎
The greatest ad for the TNF100 Ultra Marathon: Our ‘competition’.
The TNF100 Ultra Marathon makes other marathons look like a warm-up.
So we launched it with an integrated campaign advertising... our biggest competition.
We took the legendary ‘Great Wuxi Marathon’,
and rebranded it ‘The Great Warm Up.’
ONE SHOW | WEBBYS | LONDON INTERNATIONAL
FWA | SPIKES | MORE