In the Name of the Mamba — Aste

For years, fans wore Kobe’s name on their backs.
This year, he wore theirs.

WATCH THE FILM ︎

Tag, you’re Kobe.
We ‘hacked’ IG’s tag function to create a Kobe-Wears-Your-Name generator.
12 fans got to meet the man himself.

CLIO | CREATIVE CIRCLE | THE WORK

For years, fans wore Kobe’s name on their backs.This year, he wore theirs.

For years, fans wore Kobe’s name on their backs.
This year, he wore theirs.