The greatest ad for the TNF100 Ultra Marathon: Our supposed ‘competition’.



The TNF100 Ultra Marathon makes other marathons look like a warm-up.

So we launched it with an integrated campaign advertising... our biggest competition.

We took the Great Wuxi Marathon and rebranded it as ‘The Great Warm Up.’


WATCH THE FILM ︎


FWA ONE SHOW WEBBYS LONDON INTERNATIONAL SPIKES MORE