The greatest ad for the TNF100 Ultra Marathon: Our supposed ‘competition’.
The TNF100 Ultra Marathon makes other marathons look like a warm-up.
So we launched it with an integrated campaign advertising... our biggest competition.
We took the Great Wuxi Marathon and rebranded it as ‘The Great Warm Up.’
WATCH THE FILM ︎
FWA ONE SHOW WEBBYS LONDON INTERNATIONAL SPIKES MORE