Get your art racing.


Michelin's PS4S tires provide superior control.
We got Sera Trimble—stunt driver & artist—to show just how much.
By creating art with a supercar connected to a robot arm.








Putting our artwork to work.


The resulting art was used in outdoor, digital,
and social in North America and Europe.






︎
Creatives Bastien Grisolet, Matt Sullivan, Aste
ECD Erik Vervroegen
Producer Christian Busch
Director Jonny Mass
Prod House m ss ng p eces
Agency TBWA