I CHOSE AVERIA AS MY HEADLINE TYPEFACE after falling in love with its origin story. Its designer, Dan Sayers, created it by ‘averaging’ all his existing fonts. This perfectly represents how I’m the product of the people I’ve worked with. From CEOs to interns, I’m blessed to have met so many who’ve taught me so much. And now you can meet them too.



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Agency Heads



Nancy | TBWA

The best part of my job is a ‘Nancy meeting’. The sharpest, most lucid person I’ve ever worked with. To see her in action is an experience of a lifetime.
Merlee | Dentsu (fka DM9)

I’ll always admire how she built a place where you could do the best work of your life. The entire infrastructure was built to get great ideas produced.
Jasel | Forward, ex-AKQA

It was a stroke of luck that Jasel was my MD when I first made CD. I witnessed how a leader creates instant impact, makes tough decisions, and turns things around.
John | BBH

Taught me the most important lesson: Kindness. He let me learn from, rather than pay for, my mistakes. Showed me the work can get even better if I became a better man.



Mentors



Fred | FF Founder

To this day, I still can’t believe I got mentored by a legend. Drastically raised my entire game—trained me to think more visceral, more epic, more visual. My most transformative career experience.
Andrew | Petch&, ex-Saatchi

Where I’m from, working at Droga 5 is a pipe dream. So it was dumb luck when Andrew, a Droga protegé, moved over as our ECD. Over a 4-year apprenticeship, he taught me everything I know.
Al | TBWA, ex-WK

My writing mentor. He doesn’t just rewrite my copy—he’s rewritten my entire source code, making me more rigorous, lucid, and bold. My most gruelling apprenticeship, but also the most rewarding.
Eric | ex-WK, ex-AKQA

Taught me about pedigree. Told me about how ‘WK guys’ and ‘Goodby guys’ operate at another level. I’ll never be a WK or Goodby guy, but  I’ve never stopped striving to perform like one.



Partners



Bastien | TBWA

Greatest creative I’ve ever worked with. Craft. Concept. Creative direction. Every day I learn something new. I’m just lucky to be along for the ride.
Carlos | AKQA

Greatest pure art director I’ve ever seen. He doesn’t just work in every style and medium, he’s also the best craftsman in every single one. GOAT.    

Bubs | AKQA, ex-DM9

Greatest maker I ever met. While most ‘art+code’ creatives are actually more tinkerers, Buboy could really create everything himself, at a best-in-class level.
Bibs | DM9, ex-Saatchi

First partner. Learned how you’ll never be as good solo as with the perfect partner. We won 20+ Grand Prix together, and it’s been a thrill seeing him keep winning.



Creatives



JB | FF

Best I ever saw at finding big ideas in the smallest things.
Joe | AKQA, ex-FF

Ultimate example of a ‘senior creative.’ The consummate pro.
Tom | ex-PARTY

Never met anyone who understood the internet so utterly clearly.
Marjorie | TBWA

Vervroegen-trained AD. Epitome of immaculate French craft.


Jason | Nike, ex-AKQA

Smartest person I ever managed. Challenged me non-stop, which made me so much tougher.
Pierrick ex-FF

No one does digital design like the French, and no one crafts it like Pierrick.
Pete | JWT, ex-FF

Best pure storyteller I ever met. Learned so much seeing legendary Thai creativity firsthand.
Sarah | Leo Burnett

Most naturally gifted single-visual thinker—and scarily, the most prolific. 30+ ideas per review, all killer, no filler.


Deng | ex-BBH (FL)

Mind-opening how she drew inspiration from less expected sources—luchadors, BDSM, manga, to name a few.
Kara | ex-BBH (FL)

Most fearless writer I ever met. Led Hyper Court copywriting despite never having followed basketball.
Sonali | ex-FF ex-AKQA

Fascinating hybrid style : East meets West, Classical meets Digital, Story meets System.
Tin | We Are Unlimited

Showed me what I could become IF I were 100x sharper and faster and better.    


Matteo | Lowe, ex-BBH

Fastest learner I’ve ever met. Natural elevated taste. Hustle guy you need on every project.
Zac | Lowe, ex-BBH

Does it all: design, code, 3D, etc. Hustles hard, pulled overnight 3D job to save Unlimited Stadium.
Dillah | BBH

Best I ever worked with at : 1) pop-culture driven ideas 2) Getting shit done. Everyone’s favorite collaborator.
Chelsea | AKQA

Youngest I ever managed, but among those who taught me the most. Best at digital activation that’s conceptually brilliant AND stuff-kids-would-actually-do.


Production



Joel | ︎, ex-AKQA

I survived AKQA thanks to Joel. I knew less-than-nothing about hardcore digital production, then got patiently mentored by the best at it.
Karim | BETC, ex-FF

BETC Global Head of Film production. Needless to say, working with him was a fucking masterclass.
Sam | BBH

Greatest pure producer I’ve ever met. Before Sam, I thought I hustled hard. She taught me that I had no clue what hustle is.
Aurora | FF

Sorceress. Still don’t know how Aurora never said no, yet always delivered perfect builds.




Client Service



Sid | BBH

My partner on Nike. The GOAT. If client service were a sport, he’s the generational talent who has it all—will, skill, smarts, savvy, leadership, and utter disdain for anything less than a championship.
Kate | ex-AKQA

No one knows money like Kate. In a year, we grew Budweiser to the agency’s second largest account. Made me more entrepreneurial.
Guillaumeex-FF

Forget life lessons—it was enlightening (and fun) working with an account director with so much more taste and culture than I’ll ever have.
Junnis | ex-RGA, ex-Saatchi

Working with your spouse rarely works out. But she really is the best AD I’ve ever worked with. Taught me poise, strategy, presenting and defending work, building genuine relationships with client, and just being a better person.