Get your art racing.
Michelin's PS4S tires provide superior control.
We got Sera Trimble—stunt driver & artist—to show just how much.
By creating art with a supercar connected to a robot arm.
Putting our artwork to work.
The resulting art was used in outdoor, digital,
and social in North America and Europe.
Creatives Bastien Grisolet, Matt Sullivan, Aste
ECD Erik Vervroegen
Producer Christian Busch
Director Jonny Mass
Prod House m ss ng p eces
Agency TBWA