Introducing LVMH’s first wine made in Asia vineyards, near the legendary city of Shangri-La.


Sometimes it’s a place.
Shrouded in cloud-cover.
Hidden in the crevice between heaven and earth.
It is not a place you seek out.
It seeks you.

Sometimes it’s a story.
An epic journey with no destination.
A quest not for spoils, but for tales to tell.
It is not wandering. But wondering.
Sometimes it’s people.
Those who have not just sight, but vision.
They are not borne by the wind.
They are born of it.
Their place in the world is to be above it.
They know that flight is not something someone gives.
Flight is something you take.
To Legends. Ao Yun.