Protection in the age of distraction.

A ‘safety’ car ad that showed what modern day danger really is:
a world where everyone’s face is smushed against their phone,

Directed by Tom fucking Kuntz.
Shot by Darius Khondji.
A Creativity ‘Editor’s Pick’.

Concept, Copy, Art Aste, Mike Blanch
Creatives Scott McIntosh, Jacob Neuenswander
ECD Al Merry
CCO Chris Beresford-Hill
Producers Christian Busch, Sarah Haroldson
Director Tom Kuntz
Prod House MJZ
Post House The Mill
Agency TBWA